Direct Response Order Fulfillment

a2b Fulfillment - a Direct Response fulfillment leader

Direct Response

Industry Leading Direct Response Fulfillment

With over two decades of experience in the direct response industry, a2b Fulfillment is considered a leader. We have had the pleasure of working on hundreds of campaigns from start-ups to some of the industry's most successful roll-outs.

We understand the intricacies of the direct response industry, are plugged in to the eco-system of media, payment processing, and call centers, and have built a sophisticated toolset including a DRTV-specific order management system.

How a2b Fulfillment Can Help with Direct Response Fulfillment

Technology and Automation

To streamline direct response fulfillment, a2b Fulfillment utilizes advanced order management systems. With our team's expertise in technology, we can seamlessly integrate it into our operations, ensuring that orders are processed and tracked efficiently and accurately.

Scalability and Flexibility

Order fluctuation is a significant challenge in direct response fulfillment. At a2b, our systems and facilities are equipped with robotics, automation, and technology to allow us to scale to your business needs. This flexibility allows us to quickly respond to your consumer demands.

Direct response marketing TV advertising, order fulfillment for DRTV
Direct response marketing TV advertising, order fulfillment for DRTV
Direct Response

Order Accuracy, Quality Control, and Customer Satisfaction

We wouldn’t be a growing company if we didn’t pay attention to the details of order fulfillment. At a2b we proudly boast a 99.9% order accuracy rate. We have accomplished it through training, automation, and technology.

At the heart of our business, we know that quality control is the key to your success. Every order goes through multiple QC checks, including multiple item scans, automated check weight audits of every package, and logic/percentage-based full QC audits.  

Customer satisfaction is integral to your company’s success. We have implemented strict quality control measures throughout the fulfillment process. 

Cost-Effective Solutions

Outsourcing your direct response fulfillment needs can increase your profits. By choosing a2b Fulfillment, you avoid the overhead and capital costs associated with in-house fulfillment operations including warehouse space, equipment, and labor costs.

With shipping costs rising, fulfillment providers negotiate lower shipping rates based on the volume of packages shipped. a2b clients receive unparalleled shipping discounts, saving you costs and improving your margins.

Order Management and Customer Care

DRTV marketers have traditionally outsourced Order Management and Customer Care to their fulfillment partner. Over two decades, a2b has assembled the best toolset to support these initiatives. 

Order Management - a2b’s Order Management System was built for the DRTV industry.  It supports:

  • Payment processing (authorization and settlement) and is pre-integrated with all major payment processors and gateways.  
  • Continuity/subscription campaigns. Let our system manage the customer record and spawn new orders on a schedule. We manage continuity models that are simple, highly complex and variable, and everything in between.  
  • Fraud control. Our system helps to protect you from falling victim to bad actors.

Customer Care - a2b operates a Contact Center that specializes in post-sale customer service to your customers. We help answer your customers’ questions about products and orders and facilitate returns with an element of Save-the-Sale efforts. Our agents are US-based, highly trained, and efficient, and can support your customers via phone, email, and chat.

Direct Response

Benefits of Direct Response Fulfillment Services

Speed and Efficiency are Key to DRTV Order Fulfillment

Long gone are the days of “allow 4-6 weeks for delivery.” Today’s consumer has much higher expectations. When you partner with a2b, we process your direct response orders quickly, accurately, and with care. Technology and automation are integral to a2b’s success with direct response fulfillment.

The order fulfillment process begins when we receive your inventory; by using technology, we “put away” your products in designated locations that are ideal for quick picking and packing. We also employ robotics when optimal. By optimizing the pick and pack process via automation, brands can expect quicker fulfillment times.

Real-Time Inventory Management

One of the most important aspects of order fulfillment is real-time inventory management. a2b’s warehouse management system (WMS) manages inventory in real-time, allowing for a rapid response to customer orders and letting brands know real-time inventory levels, thus preventing out-of-stock and low-stock items.

Customization and Branding Options

The ability to customize and personalize orders is another benefit of direct response fulfillment services. As a result, businesses create a memorable brand experience. Customization includes branded packaging, labeling, marketing inserts, and personalized notes.

A woman holding a makeup brush and a box of makeup, perfect for direct response marketing as seen on TV.
A cosmetics-laden table for direct response tv marketing, overseeing direct response order fulfillment.
Direct Response

Additional Direct Response Fulfillment Services

What is Direct Response Fulfillment

Order fulfillment can be a complicated process, with several moving parts that must work together. From receiving inventory to packing and shipping orders, it takes precision and expertise to ensure quick and accurate order fulfillment.

Direct response order fulfillment or DRTV (direct response television) fulfillment is fulfilling orders that are placed to a company that sells directly to consumers via TV, radio, and other digital means. Infomercials are the most typical example of direct response selling.

Many established and new brands rely on DRTV advertising. With the popularity of reality TV shows like SharkTank, DRTV is predicted to grow.

Understanding Direct Response Fulfillment

For DRTV advertising to be successful, brands need to have a solid order fulfillment process in place. One of the best ways is to outsource direct response order fulfillment to a third-party logistics provider that has extensive experience.

a2b Fulfillment was started by a product marketer who recognized a need for better DRTV fulfillment. With over 20 years of experience in direct response fulfillment, a2b is uniquely qualified to ensure that your orders are processed quickly, accurately, and with care.

When done correctly, direct-response campaigns can take off! However, they can only be successful if brands can fulfill the orders quickly and cost-effectively. By leveraging a2b Fulfillment, DRTV brands can scale their business, meeting the sharp increase in orders, which is necessary for customer satisfaction.

Now it will work - Quickly, Correctly, and With Care.

Easy Integrations - We're Plugged-in With Popular Platforms

We don’t see boxes.
We see people.

Fulfilling Brand promises, for 23 years and counting.

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