Supporting Amazon Fulfillment

Support for FBM, SFP, FBA

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a2b Fulfillment warehouse worker processing a package for shipment.

Fulfilling Amazon Orders

a2b supports sellers working with Amazon via the following channels

  • Direct Fulfillment (FBM) - a2b ships to customers on behalf of Amazon.
  • Seller-Fulfilled Prime (SFP) - We have extensive experience in supporting sellers invited into this program.
  • Fulfillment by Amazon (FBA) - Vendor Central, a2b ships goods to Amazon in bulk. Amazon fulfills.
Package on a conveyor belt ready for shipment.

Benefits of Fulfilling Amazon Orders Direct - FBM & SFP

Grow Your Brand

Shipping your Amazon orders directly via FBM and SFP programs help you keep control and promote your brand. The shipping label, packing list, and packaging mirror YOUR brand - not Amazon’s. Build customer loyalty. Build awareness of your brand.

Inventory Flexibility and Carrying Costs

When you use Amazon FBA to fulfill your Amazon orders your inventory becomes less flexible. You will need to stock Amazon warehouses in advance, so you won't be able to use this inventory for other sales channels. When you fulfill with a2b, your inventory is available for any sales channel that you choose. And because you don’t have to first stock Amazon’s warehouses, you cut costs. You won't need to spend on prepping the inventory to meet Amazon’s requirements nor the shipping to get them there.

Bundling and Kitting

Bundling or Kitting items together results in efficiency and an enhanced presentation for your brand. It’s a way to impress your customers. a2b has dedicated staff to support these, and many other Value-Add services. You get flexibility and cost savings from the get-go.

Storage Costs

Amazon’s facilities are very busy places. Space is often sold at a premium. Historically, storage rates at Amazon change with the seasons. They may charge more during busier times. At a2b, our storage rates are more affordable and consistent, saving you costs and helping you budget.

Data and BI

When selling on Amazon and fulfilling with FBA, your customers essentially belong to Amazon, not you. Customer data and contact intel are restricted and/or incomplete. This makes it hard for you to build a relationship with your customers. Fulfilling with a2b gives you the power. Through our Business Intelligence (BI) technology, a2b Engage, you know who your customers are. 

Customer Care

When you enlist a2b’s Customer Care services, you build up your brand. Our domestic-based operations are housed within the same facilities that your products are stored and shipped from. Highly trained agents service your customers via phone, chat, email, and social media. Our customer care pros identify what customers are saying about your brand and your products. Having control can pay dividends. See higher customer satisfaction.

Order Fulfillment

a2b picks and packs your orders quickly and accurately. We even support Amazon’s Seller Fulfilled Prime program, reaching over 94% of U.S. households in 2 days or less via Ground shipping.


Our pricing is competitive and transparent. We work hard to understand your business. Our up-front pricing makes for a partnership of success. 

Geographic Reach

Placing your goods with a2b in just 3 geographic nodes (West, Northeast, Southeast) offers the perfect balance of cost-savings and complexity. a2b reaches over 95% of U.S. households within 1-2 days via Ground shipping. This enables you to succeed with a direct fulfillment approach. And keep things relatively simple by only stocking three locations.





Now it will work - Quickly, Correctly, and With Care.

We don’t see boxes.
We see people.

Fulfilling Brand promises, for 23 years and counting.

Start Your Journey