a2b & Amazon SFP
Keep the Prime Badge. Take Back Control.
a2b Fulfillment is a 3PL that successfully supports Seller Fulfilled Prime. Now you can leverage the Prime badge for 20-30% higher conversions without utilizing the FBA network.
Some brands find it challenging to use FBA due to inventory limitations, delays with receiving, the absence of customized packaging, and of course the FBA fees. With a2b Fulfillment's nationwide network, you can meet Amazon's rigorous SFP requirements, cut fulfillment costs, and deliver a superior customer experience. Your brand, your way.
Your Prime Badge, Your Rules
Seller Fulfilled Prime (SFP) combined with a best-in-class 3PL is the solution. a2b Fulfillment provides the infrastructure, technology, and operational excellence to unlock the benefits of SFP, so you can focus on growth.
- Slash Your Fulfillment Costs: Reduce your storage costs, especially for slower-turning items. Our clients see an average net savings of 10-25% per unit, even after factoring in SFP's 2% program fee.
- Achieve Nationwide 1-2 Day Delivery: Our distributed warehouse network ensures you meet SFP’s strict shipping requirements, providing fast, Prime-speed delivery to over 97% of US households from your own inventory.
- Gain Total Inventory Control: No more Amazon capacity limits or surprise stock removals. Manage your multi-channel inventory in one place, avoid stockouts during peak seasons, and get full visibility over your products.
- Deliver a Branded Experience: Ship products in your own custom packaging with branded inserts. We also manage returns with a focus on your standards, strengthening customer loyalty and reducing negative feedback.
- SFP Compliance: We live and breathe logistics metrics. Our operations are fine-tuned to exceed SFP's 93.5% on-time delivery rate and <0.5% cancellation rate, so you keep your Prime badge without the operational headaches.
Go Live with SFP in less than 30 Days
Our proven process makes the transition from Amazon to SFP seamless and fast. We handle the logistical heavy lifting so you can start saving sooner.
Step 1: Free Assessment & Strategy
We analyze your product catalog, order volume, and sales data to build a custom SFP strategy.
Step 2: Seamless Onboarding & Integration
Our team integrates with your Amazon Seller Central account and other channels, then guides you through a streamlined inventory intake process at our strategically located facilities.
Step 3: Launch & Optimize
We manage your 30-day SFP trial to ensure you pass with flying colors. Once you have the Prime badge, we continuously monitor performance and optimize your fulfillment to maximize speed and minimize costs.
Features Built for High-Volume Amazon Sellers
Technology & Integrations
Direct API integration with Amazon Seller Central
Pre-configured to support SFP shipping requirements
- Automated order routing and fulfillment
- Seamless connections with SFP-approved carriers
- Integrates with all major e-commerce platforms for multi-channel support
Operational Excellence
- >99% Same-Day Fulfillment (2pm local time cutoff)
- >93.5% On-Time Shipment Rate: Consistently exceeding Amazon's SFP standards.
- <0.5% Order Cancellation Rate: Reliable inventory is ready to sell within two business days.
- 48-Hour Dock-to-Stock: Your inbound inventory is ready to sell within two business days.
- Dedicated Account Management: A logistics expert focused on your success.
Frequently Asked Questions
Is SFP really cheaper than FBA for a high-volume seller?
For many brands, yes. While SFP has a 2% program fee, you eliminate FBA’s significant storage, dimensional weight, and penalty fees. For bulky, slow-moving, or high-value items, the savings are substantial.
What are the requirements to qualify for Seller Fulfilled Prime?
Amazon requires you to pass a 30-day trial period where you must meet strict performance metrics: 99% on-time shipment, use of approved carriers for 99% of orders, and a <0.5% cancellation rate. Our entire operation is built to ensure you meet and exceed these targets.
Which carriers do you use for SFP?
Our system automatically selects the most cost-effective service from Amazon approved carriers.
How do you handle peak season volume spikes?
Our distributed network and scalable labor model are designed to handle massive fluctuations in order volume without compromising performance. We work with you on forecasting to ensure we have the capacity and staff ready for your busiest seasons.
How are returns handled with SFP?
You regain control over your returns policy. We process returns at our facilities according to your specifications, allowing for faster inspection, repackaging, and restocking. This helps you recover more value from returned goods and provide a great customer experience.
Ready to Unlock Profitable Growth on Amazon?
Take the first step toward lower costs, greater control, and a stronger brand. Contact us today!
a2b - Your SFP Partner
We don’t see boxes.
We see people.
Fulfilling Brand promises, for 25 years and counting.